If used correctly, advertising can increase the success of your business. Effective advertising reaches a large audience and can increase your customer base. Now’s the time to plan your 2011 advertising strategy and along with a new year you need new tactics. Spend less and achieve more. Investigate guerrilla advertising and marketing plus social media. Whichever path you take, here are 11 tips to keep at the top of your mind:
- Target your niche audience. Remember, you can’t please everyone.
- Advertise in the right place. Your favourite medium might be irrelevant to your potential customers.
- Role with the seasons. Your advertising should change along with the retail calendar.
- Don’t put all your eggs in one basket. Reinforce your message by using a variety of mediums.
- Highlight your competitive advantage.
- Test your ad on a small group first. You don’t have to fork out huge money on a focus group, just ask others what they think. People are surprisingly willing to offer their opinion.
- Measure your advertising ROI. Always ask how people heard about you.
- Be consistent with your branding and image.
- Don’t be boring! Keep the message consistent, but mix it up a bit.
- Use a medium that allows high repetition and consistency. People need to get to know you before they buy from you.
- Ask for help. If you feel overwhelmed the worst thing you can do is give up. Ask for help from a professional.
If you think you aren't getting the most from your advertising budget, contact us, we'd love to hear from you. We have the knowledge and contacts to help you spend less and achieve more.
e: megan@motormouthadvertising.com.au ph: (04) 3966 4929 facebook
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