I recently received an invite to an expensive seminar. They promised to teach business owners to use a certain social networking tool (twitter *cough cough*) to enhance their business.
The concept was great, the results probably would have been great, but the price was outrageous. Let me rephrase that; the price was outrageous... to me. That’s because I know businesses who offer the exact same deliverables as the seminar, for a fraction of the cost. The expensive seminar has to get registrants otherwise they wouldn't bother.
Which got me thinking - do some business owners think expensive means guaranteed results? They’ve worked hard for their money, so their money must work equally hard for them, right? Not always the case. Just because something is expensive doesn’t mean it guarantees success.
This rings so true for advertising. A client once told me a traditional media advertising sales rep guaranteed them a 20% sales increase in order to justify their exorbitant prices. This client did not get one call from their highly priced traditional media ad and in turn was justifiably peeved!
So, look around, compare what you actually get and don’t allow expensive promises to give you false hope.
I can't believe sales people guarantee a 20% increase in sales, they can't logically guarantee a 1% increase either. Advertising is a part of everyones marketing plan, where mass marketing is required to build awareness, this does not have to be expensive. It is the advertisers job to promote awareness on product and services and it is the clients job to convert the the enquiries into sales. As you know I offer a social media service for twitter and facebook, I purely act as an advertiser to build awareness, which is fare more valuable in the long term scheme of things.
ReplyDeleteHi Social Buzz - I totally agree with you! Well said.
ReplyDeleteCheers,
Megan