“The recent discovery of a mountain of unread newspapers in the Sydney University basement has posed some very serious questions among the big advertisers about just what official circulation figures are telling them and whether they're being conned.”
This was the introduction to a recent story on the ABC’s Inside Business. A story which should get advertisers thinking about whether their advertising investment is generating the opportunity-to-see they rely on.
Tim Burrowes from mUmbrella investigated the newspaper distribution policy at Sydney University, after someone suggested he ‘take a look’. Amazingly he found a stash of about 12,000 undistributed newspapers, 80% of which were Sydney Morning Herald’s from just that current week.
Instead of automatically trusting traditional media to deliver your message to your consumers, investigate and explore the benefits of guerrilla marketing, outdoor advertising and social media... you may be pleasantly surprised about the return on investment you will achieve.
e: megan@motormouthadvertising.com.au ph: (04) 3966 4929 facebook
I totally agree, you can't build a relationship with your audience from a flat advertisement inside a newspaper, that may or may not get read.
ReplyDeleteI think outdoor advertising and social media is the only way to advertise.
Outdoor media allows hundreds of people to see your advertisement on a regular basis i.e. if you drive from one side of the city to the other everyday and park on the street, this will mean your targeted demographic will become familiar with the brand. Repetition is the key and people will know that the company advertising is part of their community.
On the otherhand social media is the newest form of communication. You can communicate with hundreds to thousands of people everyday and the up side, is that you can form relationships with people all over the world. This means your advertising is not limited to the city you live in. Think about how many sales opportunities this provides? And this is so cheap especially if you do this yourself as the platform i.e. twitter, facebook, linkedin etc are all free to use. I offer a service to provide advertising to various buisnesses around Australia for those businesses who don't understand it or don't have time and see the benefit in adding this amazing powerful advertising tool into their marketing plan.
I saw something on twitter this morning, talking about the power of social media and how all the big company's are now getting involved. This will drive the advertising market into social media whether clients want to do it or not, due to the demand of customers.
I would advise businesses to get into the outdoor advertising and social media scene as soon as possible as it is cheap at the moment. Over the next next few years advertising prices will sky rocket.
I also agree. We've all seen those "futuristic" movies set 10-20 years in the future, where it's like Tokyo on steroids, with advertising virtually replacing traditional glass fascias on skyscrapers to capitalise on the marketing space.
ReplyDeleteI don't think we're really that far away from seeing that style of approach in even the smaller cities such as Syd/Melb/Bris etc.
Yolande, thanks for your comments. You are absolutely correct when you say repetition is the key with advertising - which becomes problematic when traditional media charges so much for a single run. Which is exactly why Motor Mouth Advertising came on the scene - we allow you to advertising with repetition and consistency - at a low cost.
ReplyDeleteYour comments on social media are fantastic - used together, in an complimentary and reinforcing way, out door advertising and social media create a high impact, low cost, exposure campaign!
Cheers,
Megan
Hi Robert, thanks for your comment. I hope there continues to be strict regulation on how much advertising 'clutter' is allowed in our beautiful cities. Your comment reminded me of the personalised ads from the Minority Report Mall Scene http://www.youtube.com/watch?v=oBaiKsYUdvg&feature=related
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